Akanett Reviews
Integration Marketing
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Integration
Marketing- A Quick Review.
When
I received an email inviting me to go see Mark Joyner’s quick
video on his yet to be published book- Integration Marketing, I was
skeptical. Integration Marketing sounded
like another Internet Marketing buzz word and I was not just ready for
another useless buzz word.
If you have been on the Internet for any length of time, you would
agree with me that what the Internet Marketing community needs now is
not another one of those things. However, because of the name behind
the book, I decided to check it out. It was free and so I figured I
would not have much to loose if I did not like it.
But knowing some of the things Mark Joyner
had done in the past, I was quickly on my way to the download page,
after submitting my name and email address. At first, I was just going
to glance through it on my screen, but soon as I read that first page,
I was promptly drawn into the conversation. I quickly printed that
entire 49 pages and settled down to devour it, and here is what I found.
Getting the definitions straight and being able to see the battlefield,
I believe would the most difficult part of Integration Marketing. But
with practice and dedication these can easily be mastered.
Prior to reading his book, I had never heard about Integration
Marketing, but after my second reading, I could hit the ground running
with the concept. But Integration Marketing is not just a concept, it
is a workable, practical thing, as concrete as cement. Once you begin
to grasp it, you can see it in operation every corner you turn. It is a
manual that shows you what to do and how to do it step by simple
step.
The Integration Marketing book is a quick and easy read. The style of
writing is both conversational and instructional. Mr. Joyner used
stories and other anecdotes and graphics to bring the core concepts
home. To really understand the book, there is the need to understand
the definitions of the different component of Integration Marketing.
Some of the key vocabulary terms used in the book are-
Integration
Marketing,
Integration
Points
Unit of
Marketing Value
Integration
Marketing Deals
Integration
Partners
Other vocabularies include:
Integrator
Transaction
Stream
Traffic
Stream
Integration
Marketing Score
He
defined Integration Marketing as “the integration of Unit of Marketing Value,
example an offer or brand name, into an existing Integration Point,
example, inside a Transaction Stream, such as when a cashier makes a
suggestion for an up or cross sell.
Integration
Marketing also brings a new definition to the word Strategy.
Mr.
Joyner defines Strategy as “A long term plan for achieving an
aim
that allows you to see the battlefield, and make consistently correct
decisions quickly, no matter what may arise”
Mark
maintains that the ability to see the Battlefield, enables you to
formulate a good and fluid strategy and the way to do just that is by
mastery of Integration Marketing.
Who Needs To
Read The Book?
Integration
Marketing is for anyone who seeks to bring in new cash flow or leads,
or even brand awareness without having to develop new products all the
time.
Benefits of
Integration Marketing
The
major benefit of Integration Marketing according to Mr. Joyner is that Integration Marketing Deals
can be struck quickly and easily and with little resource outlay and
huge potential for profit for a long time. Also with the help of the
Integration Marketing Scoring, you can test your deals for
profitability before embarking on them, Mark says.
Overall,
Integration Marketing holds a lot of hope and promises for the regular
folks, just as it does for Bill Gates’ Microsoft or Ray
Kroc’s McDonalds. It also holds an important key to bridging
the
cultural and economic gap between nations, Mark suggests. As more and
more ordinary people begin to structure Integration Marketing Deals
across national boundaries, they are going to begin to look out for
their mutual good, thereby reducing the propensity for tension between
nations.
As always, Mark Joyner has delivered a brilliant message about a
concept and practice that some savvy business empire builders have
used, to build multi billion dollar empires without bothering to put a
name to it. Mark Joyner
points out that Integration Marketing in not his brain child. Bits and
pieces of it had been used by many to amass wealth. What Mr. Joyner did
was to put flesh and body to this ephemeral concept, making it possible
and easier for the regular people like me to wrap my head around it.
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